Emotional advertisements increase sales of high-priced and high-quality products. Informational advertisements work best for low-priced and low-quality products. This is exactly the conclusion that can be drawn from the study “The Impact of Informational and Emotional Television Ad Content on Online Search and Sales”, published in the Journal of Marketing Research. Research context Application recommendations …

Emotions vs. Facts: Which Ads Sell More Expensive and Cheaper Products Read More »

Why is CPA better than Revshare? Using real-world examples (Keitaro, William Hill, Cityads, etc.), I explain why “lifetime” percentages are rarely eternal, and tell you my path from a revshara to a CPA. A brief overview: how revshare and CPA work Keitaro: when lifetime deductions end abruptly William Hill and others: history repeats itself My …

CPA vs Revshare: Why Lifetime Payouts Don’t Make Sense Read More »

The researchers tested whether unconventional query strategies, such as threats (as suggested by Google co-founder Sergey Brin), affect the accuracy of AI. They found that some of these unconventional methods improved the accuracy of responses by up to 36% for certain questions, but cautioned that users who try such approaches should be prepared for unpredictable …

Will AI become smarter if it is threatened: researchers test Sergey Brin’s hypothesis Read More »

John Muller and Martin Splitt from Google discussed whether AI will replace SEO professionals. Muller expressed a sensible opinion about the reality of the web ecosystem and AI-based chatbots in their current form. Context of the discussion Is it worth learning SEO in 2025? Why can’t AI replace creative professionals? Context of the discussion The …

Even Google claims that AI will not replace SEO specialists, and businesses need them Read More »

Google CEO Sundar Pichai responded to webmaster concerns about the impact of recent changes in search and clarified his position on the web ecosystem and how it fits into what he calls the “next phase of search.” The responses were given in the context of a recent interview on the Lex Fridman podcast. Recommendation of …

Google: “AI Will Not Replace the Web” – Is This True or a Comfort for Webmasters? Read More »

Google’s patent for thematic search strongly echoes Query Fan-Out AI Mode, a system for researching deep, broad and complex queries. The patent, filed by Google in December 2024, is a close analogue of the “fan queries” technique used by Google’s artificial intelligence mode. The patent, called “Thematic Search,” provides insight into how AI-Mode responses are …

Google’s patent for fan-out queries (query fan-out): thematic search Read More »

On May 20 and 21, Yerevan hosted one of Europe’s largest partner marketing conferences, the MAC Affiliate Conference 2025. As I wrote in the announcement, I went to it with pleasure. It’s time to share my impressions with you. I prepared for the MAC this year in advance: I planned a week’s vacation so that …

Results of MAC 2025 in Yerevan: how was the main affiliate conference of the year (and why will I go again next year) Read More »

After several years of active (and not very active) trading on various crypto exchanges, I chose OKX. This choice was not made by chance – I carefully compared OKX with other top platforms, such as Binance, Bybit and Bitget, according to a variety of criteria. As a result, OKX turned out to be the most …

Why did I choose OKX exchange for cryptocurrency trading Read More »

Online reviews have long been one of the key decision-making factors when choosing products and services. However, a new BrightLocal study that analyzes data from the past 15 years shows that consumer behavior is evolving. Modern users are not so fixated on impeccable ratings, prefer alternative platforms for finding information and are more willing to …

The Future of Online Reviews: Why Text Ratings are becoming a Thing of the Past Read More »

In the era of AI search, special attention is being paid to how artificial intelligence handles queries related to finance, health, politics, and law. These queries are classified as “Your Money or Your Life” (YMYL), because errors in responses can affect the health, well-being, or financial condition of users. A recent SE Ranking study compared …

How Google AIO, ChatGPT and DeepSeek handle YMYL requests Read More »